Every time we set up a campaign, we can confront a lingering feeling of doubt. Will my viewers get the message? Can it turn visitors into your new customers or people will just ignore it? All these questions really have the same stage in their essence, so the answers will depend on the same thing...
Your website or blog can become a source of stable revenues — if handled properly, that is. It can complement your book with highly targeted, relevant ads. With digital advertising opportunities, publishers earn thousands of dollars by simply displaying ads to targeted audiences at the right time and in the right context. But how do...
Real-time bidding (RTB) is an online advertising concept that’s not easy to grasp for the programmatic advertising newbie because it might look like it comprises too many components: from supply-side platform (SSP) and demand-side platform (DSP) to ad exchange (read here what ad exchange is) and ad network, all participate in the auction, buying and...
What Is Media Buying? The Media buying process is a set of strategic wholesale multi-platform ad space purchases, discussions, and agreements aimed at finding the most advantageous positioning at the lowest price for your period. Media buying falls into the paid media category and generally means the procurement of media space and time for displaying...
The white tag technology is a ready-made licensed software product developed by a single company and rebranded by another one, to make it appear their own. The mechanism looks obvious, but what does white tag mean in business now? In the saturated ad market and higher competition environment, it is difficult to stick out in...
Ad fraud detection companies closely collaborate with ad tech businesses and this trend is not new. Investing their money in ad campaigns, advertisers expect that they will receive only human traffic. Theoretically, the ads should be shown only to the target users — people that can potentially become buyers of the promoted product or service....
Header-bidding is an AdTech solution for publishers that allows running parallel auctions, in which multiple ad exchanges and networks bid on the exact same impression simultaneously. Higher competition ensures increased revenues for publishers and holistic return direction. However, to utilize this technology, media owners need to deploy header-bidding wrapper on their website first. Let us...
Google’s biggest ad tech rivals, the companies that compete with the search giant serving ads to websites, have always feared it was too powerful. Its hold over so much buying and selling power in online advertising meant it could set the rules under which websites and advertisers would operate. Google has been accused of bundling ad...
Monetize your unsold inventory using Ad Manager via AdSense or Ad Exchange to maximize yield. To enable monetization through Ad Exchange, use an Ad Exchange line item. Ad Exchange best practices Avoid frequency capping Ad Exchange line items.Doing so means Ad Exchange can compete with other line items as often as possible to maximize your revenue. Disable AdSense monetization on...
hen it comes to video, viewers today have an abundance of choice. But way before video streaming in the living room became mainstream, an avalanche of new cable programming had fragmented the traditional linear TV audience almost beyond recognition. Americans went from having a handful of channels to having hundreds in a few years. According to...
