Header-bidding is an AdTech solution for publishers that allows running parallel auctions, in which multiple ad exchanges and networks bid on the exact same impression simultaneously. Higher competition ensures increased revenues for publishers and holistic return direction. However, to utilize this technology, media owners need to deploy header-bidding wrapper on their website first. Let us...

Header bidding is an advanced programmatic advertising technique that serves as an alternative to the Google “waterfall” method. Header bidding is also sometimes referred to as advance bidding or pre-bidding, and offers publishers a way to simultaneously offer ad space out to numerous SSPs or Ad Exchanges at once. Normally, when a publisher is trying to...