The white tag technology is a ready-made licensed software product developed by a single company and rebranded by another one, to make it appear their own. The mechanism looks obvious, but what does white tag mean in business now?
In the saturated ad market and higher competition environment, it is difficult to stick out in the crowd. The introduction of the product will require plenty of attempts and time, even when you’ve progressed far past planning stage. It takes much more time to build your brand recognition and develop a loyal customer base, that is why marketers invented white label platforms.
What’s White Label Branding?
White labeling is producing the services and products and their additional rebranding and advertising under another brand’s name. The aim of it is increasing customer loyalty and confidence, saving time and resources required for new the new solution development and deployment.
Still, what is white labeling concerning business growth? Such a model means a lot for those startups and business that have not grown their own competitive brand names yet but already create same, or sometimes, even better quality products or services.
For other companies, such approach can help to concentrate solely on developing instead of investing resources in marketing and promotion.
White label product definition implies it is a”raw” generic commodity, which is consequently branded, customized with the provider’s logo, tag, and individuality, and used as their own.
White Label solution requires at least upfront capital investment since the seller handles all issues with software licensing, data centre servers or space, costs on logistics and tech support. After the company customizes the product with the texture and appearance of the own brand, it can start selling the product as its own collecting revenues and share the commission with the service supplier or technology.
How does it work?
The vendor company develops a”plug-and-play” product for your company, for example, a white tag advertising platform that’s seamlessly tailored to suit your brand. With the support of White Label, you can add your organization’s name, logo, icons, URLs, corporate emails, elements of the text and a few elements of the website to align them with your brand . After full customization, you’ll be ready to turn your white label sales straight away, on your conditions.
What businesses need White Label Solutions?
Very few companies can afford to own solution development from scratch. Using a ready-made software allows partners to launch their own brand based on present technology, taking into consideration all the high criteria and novelties of the industry.
All technical issues associated with white label platform development, as well as further support and maintenance, are entirely outsourced to the white label business. As a result, the brand gets the item which is made based on technical requirements set before execution.
In practice, the white label approach works well for companies across different verticals and industries. Saving money, time, and technical platform management are not the sole reasons why you might want to start your own platform. White Label solution is often developed for the Amount of less obvious reasons:
The company intends to focus primarily on brand building or developing innovative customer serving strategies.
Production requires a unique registration or licensing.
The company intends to deploy a special solution which is better adjusted to the brand’s purposes, objectives, customer serving process, etc..
The brand wants to see particular technical features that can’t be found in any other platforms.
The brand wants to launch own white label business to save a share of media-buying costs typically spent on commissions paid to technology suppliers.
The brand wishes to enter a new market and win the competition from the new section and has a vision about how to capture their aim applying a special piece of technology.
The business is very small or has only head things on a team.
The company doesn’t want to put quality at risk developing the new platform and simply acquires technology that their team tried and enjoyed before.
Why brands utilize White Label solutions?
The white tagging definition is quite self-descriptive, think of it metaphorically: the white label provider provides you the blank piece of paper where you can write whatever you want and begin your own brand immediately.
It’s all under your brand’s controller: The first and the most solid advantage is that you have your own freshly-baked brand which you can build on ready-made software. Unlike renown franchise scheme when you use someone else’s name, White Label allows you to create a unique product, launch your own capitalization support model, and begin winning the digital advertising world with it as a company owner. There’s more to it, by rebranding a white label product as your own, you’re reinforcing your trademark alongside with reputation.
It’s quick and easy to deploy: White label solutions are ready-made, fully tailored solutions which make branding very simple. Through a partnership with a vendor, advertisers reach the market faster and provide customers with a solution immediately. Furthermore, such a solution is exceptional from the point of personalization. If it comes up to your mind, that this or that function might come useful in the programmatic platform, white label solution developers will always help make that idea of yours come true.
It’s cost and time-efficient: If you opt to build your own product from scratch, it may cost you time training existing employees or recruiting new in-house talents. Apart, from designing, prototyping, and development stage, crucial time should be spent for bug and A/B testing, positioning and marketing promotion. By using an already-polished product from the white label supplier, you get a opportunity to save up budgets on research & development.
It lets you do what you do best: Forced to do something that is outside their competencies, the brands frequently achieve poor and unsustainable results. Enthusiasm is a great thing but in software development experience actually matters more. White Label Solution is not a raw script that has to be retouched or finalized with no guarantee that it will operate in the end. A white-labeled platform is a ready-to-use platform which could generate income straight away. It undergoes alterations, tests and when something goes wrong, your seller takes full responsibility for fixing.
You want to comprehend that your clients have needs and they are searching for simple and straightforward ways to satisfy them. If they find these ways elsewhere, they won’t wait till you develop your own. The White Label Solution enables you to dodge the’lost customers pit’ by picking prepackaged, immediate implementation options.
What is white label software in programmatic?
SmartyAds offers a White Label DSP as an opportunity for marketers to get their very own, customized demand-side platform with unique features, sophisticated infrastructure, and smart tools to control ad purchasing programmatically. The platform is featuring smart bidding optimization, fill rate booster, CTR pacer, and support for most creative formats, including Connected TV.
White label online business solutions are designed for publishers, who want to obtain more control over their inventory and gain more return during media-selling. For them, SmartyAds ready a White Label SSP platform with core programmatic ad requests creation mechanism and private deals functionality.
For premium partners. In case you look for the open marketplace where advertisers and publishers trade directly, without intermediaries, this can be white tag SmartyAds Ad Exchange you need to acquire. This independent solution lets you pick programmatic partners and adjust media buying or selling according to the specific needs.
For independent traders. You can create your own trading place based on Smart Hub white label technology and invite to the ecosystem only advertisers or publishers of your choice. This way you ensure purity and relevance of traffic, quality of filtered bid requests and responses, and reduce costs for server maintenance.
For business optimizers. SmartyAds DMP is a white label platform which gathers and sections and unify the user data, but the world of implementations of it is truly infinite. It is possible to optimize media purchases and plan advertising campaigns utilizing precise behavioral targeting or expand the audience through look-alike modeling. Because of this, you can boost customer overall lifetime value by 20-30% and reduce customer acquisition cost by greater than 70%.
SmartyAds white label solutions bring advertisers and publishers closer to their brand’s identity and return optimization because they feature unique advantages.
That features necessary media-trading infrastructure. All that is left to do for us is customizing and launching part, all that is left to do for you is benefitting and celebrating the arrival of your brand!
Want to find out what is a robust white label product in action?