June 27, 2023
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In the ever-evolving landscape of programmatic advertising, ad header bidding has emerged as a game-changer, revolutionizing the way publishers monetize their digital inventory while maximizing revenue potential. This advanced technique has gained significant traction in recent years, offering a more efficient and effective alternative to traditional ad waterfall methods. In this article, we will explore...

May 7, 2020
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Real-time bidding (RTB) is an online advertising concept that’s not easy to grasp for the programmatic advertising newbie because it might look like it comprises too many components: from supply-side platform (SSP) and demand-side platform (DSP) to ad exchange (read here what ad exchange is) and ad network, all participate in the auction, buying and...

March 2, 2020
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The programmatic pie is expected to grow 19% in 2019 to $84B, accounting for 65% of all money spent on digital media, according to Zenith. This is a huge opportunity for publishers to monetize inventory, but you might be leaving money on the table if you’re not taking advantage of each type of programmatic deal. The...

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