June 27, 2023
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In the realm of programmatic advertising, ad header bidding has experienced a significant rise in popularity, reshaping the way publishers and advertisers approach digital ad monetization. This innovative technique has revolutionized the auction process, providing numerous benefits for both publishers and advertisers. In this article, we will explore the rise of ad header bidding and...

June 27, 2023
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In the ever-evolving landscape of programmatic advertising, ad header bidding has emerged as a game-changer, revolutionizing the way publishers monetize their digital inventory while maximizing revenue potential. This advanced technique has gained significant traction in recent years, offering a more efficient and effective alternative to traditional ad waterfall methods. In this article, we will explore...

May 7, 2020
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Header-bidding is an AdTech solution for publishers that allows running parallel auctions, in which multiple ad exchanges and networks bid on the exact same impression simultaneously. Higher competition ensures increased revenues for publishers and holistic return direction. However, to utilize this technology, media owners need to deploy header-bidding wrapper on their website first. Let us...

February 28, 2020
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Header bidding is an advanced programmatic advertising technique that serves as an alternative to the Google “waterfall” method. Header bidding is also sometimes referred to as advance bidding or pre-bidding, and offers publishers a way to simultaneously offer ad space out to numerous SSPs or Ad Exchanges at once. Normally, when a publisher is trying to...

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