Tammy
March 6, 2020
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‘Open’-ing Up? Google renamed its exchange bidding product to “open bidding.” The name mirrors AdMob’s open bidding, Google said in a blog post. Google’s exchange bidding – its answer to header bidding – made headlines this summer as Google tussled with The Trade Desk over standards that would designate exchange bidding as an “intermediary,” a vilified category that...

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