Understanding the Website

July 3, 2019by Tammy0

Pages often make more sense when viewed as part of a website. Some of the criteria in Page Quality rating are based on the website the page belongs to. In order to understand a website, look for information about the website on the website itself. Websites are usually very eager to tell you all about themselves! You must also look for reputation information about the website. We need to find out what outside, independent sources say about the website. When there is disagreement between what the website says about itself and what reputable independent sources say about the website, we’ll trust the independent sources.

Finding the Homepage

The homepage of a website usually contains or has links to important information about the website. Webmasters usually make it easy to get to the homepage of the website from any page on the site.

Here’s how to find the homepage of a website:

● Examine the landing page of the URL in your PQ rating task.

● Find and click on the link labeled “home” or “main page.”

● Having trouble finding it? Try using “Ctrl-F” (“command-F” on a Mac) to search the page for the text “home” or “main.” You may also try clicking on the website logo, which is usually at the top of the page.

Sometimes, you may be given a webpage or website that appears to have no navigation links, no homepage link, and no logo or other means to find the homepage. Even some High or Highest quality pages lack a way to navigate to the homepage. If you can’t find a link to the homepage, modify the URL by removing everything to the right of “.com,” “.org,” “.net,” “.info,” etc. and refresh the page.

Occasionally, your rating task will include a URL for which there are two or more justifiable “homepage” candidates. For example, you may not be sure whether the homepage of the URL http://finance.yahoo.com/news/category-stocks is http://finance.yahoo.com or http://www.yahoo.com.

Important: When you have more than one homepage “candidate,” please use whichever one offers the most information about the specific webpage in the rating task. Use your judgment. The goal is to understand the webpage and the website(s) it is associated with, not find the one unique, correct homepage. In the following examples, we have included the URL of the page to be evaluated in the rating task, as well as the URL of its associated homepage. We have also included an image that shows where to click on the landing page to navigate to the homepage. In the image, you will see a red box around the link or logo you would click to navigate to the homepage.


by Tammy

I am Tammy from AdopX - Programmatic Advertising Solutions. We are Google's Ad Exchange/Adsense Partner and work with many top ad networks worldwide : Pubmatic, Appnexus, Criteo, Index Exchange, Rubicon Project, DistrictM.

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