June 27, 2023
https://adopx.com/wp-content/uploads/2023/06/8.jpg

In the realm of programmatic advertising, ad header bidding has experienced a significant rise in popularity, reshaping the way publishers and advertisers approach digital ad monetization. This innovative technique has revolutionized the auction process, providing numerous benefits for both publishers and advertisers. In this article, we will explore the rise of ad header bidding and...

June 27, 2023
https://adopx.com/wp-content/uploads/2023/06/7-640x640.jpg

In the ever-evolving landscape of programmatic advertising, ad header bidding has emerged as a game-changer, revolutionizing the way publishers monetize their digital inventory while maximizing revenue potential. This advanced technique has gained significant traction in recent years, offering a more efficient and effective alternative to traditional ad waterfall methods. In this article, we will explore...

June 27, 2023
https://adopx.com/wp-content/uploads/2023/06/3-640x640.jpg

In the fast-paced world of digital advertising, staying ahead of the competition requires embracing innovative technologies that can optimize ad operations and maximize revenue. One such game-changing technology is real-time bidding (RTB) within ad exchanges. By leveraging RTB, ad exchanges revolutionize ad operations, empowering advertisers and publishers to achieve greater efficiency, target their audience with...

May 7, 2020
https://adopx.com/wp-content/uploads/2020/05/realtimebidding.jpg

Real-time bidding (RTB) is an online advertising concept that’s not easy to grasp for the programmatic advertising newbie because it might look like it comprises too many components: from supply-side platform (SSP) and demand-side platform (DSP) to ad exchange (read here what ad exchange is) and ad network, all participate in the auction, buying and...

May 7, 2020
https://adopx.com/wp-content/uploads/2020/05/headerbidding.png

Header-bidding is an AdTech solution for publishers that allows running parallel auctions, in which multiple ad exchanges and networks bid on the exact same impression simultaneously. Higher competition ensures increased revenues for publishers and holistic return direction. However, to utilize this technology, media owners need to deploy header-bidding wrapper on their website first. Let us...

March 6, 2020
https://adopx.com/wp-content/uploads/2020/03/openbidding.jpg

‘Open’-ing Up? Google renamed its exchange bidding product to “open bidding.” The name mirrors AdMob’s open bidding, Google said in a blog post. Google’s exchange bidding – its answer to header bidding – made headlines this summer as Google tussled with The Trade Desk over standards that would designate exchange bidding as an “intermediary,” a vilified category that...

February 28, 2020
https://adopx.com/wp-content/uploads/2020/02/what-is-header-bidding-1280x640.png

Header bidding is an advanced programmatic advertising technique that serves as an alternative to the Google “waterfall” method. Header bidding is also sometimes referred to as advance bidding or pre-bidding, and offers publishers a way to simultaneously offer ad space out to numerous SSPs or Ad Exchanges at once. Normally, when a publisher is trying to...

    ADOPX TECHNOLOGY AND DIGITAL SOLUTIONS COMPANY LIMITED
Adress 1: Số 62, ngõ 173 Hoàng Hoa Thám, Ngọc Hà, Ba Đình, Hà Nội, 100000, Việt Nam

    ADOPX TECHNOLOGY AND DIGITAL SOLUTIONS PTE. LTD.
Adress 2: 1, RAFFLES PLACE, #40-02, ONE RAFFLES PLACE, SINGAPORE 048616

    ADOPX TECHNOLOGY AND DIGITAL SOLUTIONS LIMITED
Adress 3: 7 Coronation Road, Dephna House, Launchese, London, United Kingdom, NW10 7PQ

Bank Address 1: 99 Park Avenue 4th Floor New York, NY 10016, USA
Bank Address 2: 3 Changi Business Park Crescent, #07-00 Singapore 486026

bt_bb_section_top_section_coverage_image
bt_bb_section_bottom_section_coverage_image