March 15, 2020

Monetize your unsold inventory using Ad Manager via AdSense or Ad Exchange to maximize yield. To enable monetization through Ad Exchange, use an Ad Exchange line item. Table of Contents Ad Exchange best practicesHow many line items should I create?Use multi-size creative and pricingAd Exchange line item priorityUse other controls instead of line item targetingAd Manager placements in Ad Exchange reportsAd...

March 6, 2020

Table of Contents ‘Open’-ing Up?The Market Research MarketGoogle Open Bidding: Key Benefits For Publishers’ImplementationDemand sourcesRevenue flowManagement, reporting, and billingBiggest trick isOverall performance ‘Open’-ing Up? Google renamed its exchange bidding product to “open bidding.” The name mirrors AdMob’s open bidding, Google said in a blog post. Google’s exchange bidding – its answer to header bidding – made...

March 2, 2020

The programmatic pie is expected to grow 19% in 2019 to $84B, accounting for 65% of all money spent on digital media, according to Zenith. This is a huge opportunity for publishers to monetize inventory, but you might be leaving money on the table if you’re not taking advantage of each type of programmatic deal. The...

February 28, 2020

Header bidding is an advanced programmatic advertising technique that serves as an alternative to the Google “waterfall” method. Header bidding is also sometimes referred to as advance bidding or pre-bidding, and offers publishers a way to simultaneously offer ad space out to numerous SSPs or Ad Exchanges at once. Normally, when a publisher is trying to...

February 28, 2020

Highest quality pages are created to serve a beneficial purpose and achieve their purpose very well. The distinction between High and Highest is based on the quality and quantity of MC, as well as the level of reputation and E-A-T. What makes a page Highest quality? In addition to the attributes of a High quality...

September 2, 2019

Dynamically target high-payoff intellectual capital for customized technologies. Objectively integrate emerging core competencies before process-centric communities. Dramatically evisculate holistic innovation rather than client-centric data.

August 19, 2019

Progressively maintain extensive infomediaries via extensible niches. Dramatically disseminate standardized metrics after resource-leveling processes. Objectively pursue diverse catalysts for change for interoperable meta-services.