Monetize your unsold inventory using Ad Manager via AdSense or Ad Exchange to maximize yield. To enable monetization through Ad Exchange, use an Ad Exchange line item. Table of Contents Ad Exchange best practicesHow many line items should I create?Use multi-size creative and pricingAd Exchange line item priorityUse other controls instead of line item targetingAd Manager placements in Ad Exchange reportsAd...
hen it comes to video, viewers today have an abundance of choice. But way before video streaming in the living room became mainstream, an avalanche of new cable programming had fragmented the traditional linear TV audience almost beyond recognition. Americans went from having a handful of channels to having hundreds in a few years. According to...
Table of Contents ‘Open’-ing Up?The Market Research MarketGoogle Open Bidding: Key Benefits For Publishers’ImplementationDemand sourcesRevenue flowManagement, reporting, and billingBiggest trick isOverall performance ‘Open’-ing Up? Google renamed its exchange bidding product to “open bidding.” The name mirrors AdMob’s open bidding, Google said in a blog post. Google’s exchange bidding – its answer to header bidding – made...
The programmatic pie is expected to grow 19% in 2019 to $84B, accounting for 65% of all money spent on digital media, according to Zenith. This is a huge opportunity for publishers to monetize inventory, but you might be leaving money on the table if you’re not taking advantage of each type of programmatic deal. The...
Header bidding is an advanced programmatic advertising technique that serves as an alternative to the Google “waterfall” method. Header bidding is also sometimes referred to as advance bidding or pre-bidding, and offers publishers a way to simultaneously offer ad space out to numerous SSPs or Ad Exchanges at once. Normally, when a publisher is trying to...
Highest quality pages are created to serve a beneficial purpose and achieve their purpose very well. The distinction between High and Highest is based on the quality and quantity of MC, as well as the level of reputation and E-A-T. What makes a page Highest quality? In addition to the attributes of a High quality...
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