Finding Who is Responsible for the Website and Who Created the Content on the Page

July 9, 2019by Tammy0

Every page belongs to a website, and it should be clear:

● Who (what individual, company, business, foundation, etc.) is responsible for the website.

● Who (what individual, company, business, foundation, etc.) created the content on the page you are evaluating. Websites are usually very clear about who created the content on the page. There are many reasons for this:

● Commercial websites may have copyrighted material they want to protect.

● Businesses want users to know who they are.

● Artists, authors, musicians, and other original content creators usually want to be known and appreciated.

● Foundations often want support and even volunteers.

● High quality stores want users to feel comfortable buying online.

● Websites want users to be able to distinguish between content created by themselves versus content that was added by other users. Most websites have “contact us” or “about us” or “about” pages that provide information about who owns the site. Many companies have an entire website or blog devoted to who they are and what they are doing, what jobs are available, etc. Google and Marriott are both examples of this, and there are many others:

  1. ● Google Official Blog
  2. ● Marriott Blog
  3. ● Southwest Airlines Blog
  4. ● Netflix Tech Blog

Often a business or organization is responsible for the content of a website, not an individual person. The IBM Corporation is responsible for the content on The Cleveland Clinic is responsible for the content on An individual is not responsible for the content on these websites, even though many individuals contributed to creating and maintaining the content. In these cases, we will view the business or organization as responsible for the content on every single page, as well as maintenance of the website.

On some websites, users create the MC of many pages, while the business or organization itself maintains the website. The company Facebook is responsible for the Facebook website, but individuals create the content on their personal Facebook pages. The company Wikipedia is responsible for the Wikipedia website, but individuals create article content. Other websites with user-generated content include YouTube, Twitter, other social networking websites, other article publishing websites, Q&A websites, forums, etc. For these websites, you must look at each page to determine the author(s) or creator(s) of the content on that page.

Finally, there are some websites that show licensed or syndicated content. This means that the website has paid money or has some business relationship with the creator of the content. In these cases, we will consider the website to carry responsibility for the quality of licensed or syndicated content, even if it wasn’t created by the website itself.


by Tammy

I am Tammy from AdopX - Programmatic Advertising Solutions. We are Google's Ad Exchange/Adsense Partner and work with many top ad networks worldwide : Pubmatic, Appnexus, Criteo, Index Exchange, Rubicon Project, DistrictM.

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